The Challenge
Brand new company. Zero clients. No marketing budget.
Agroprysk is a mobile sprayer diagnostic and calibration company registered in November 2025 — one of the first services of its kind in their region of Poland. Their service is technically valuable: farmers need calibrated sprayers for regulatory compliance and crop efficiency, but few had easy access to mobile diagnostic services.
The challenge was that with no history, no brand recognition, and almost no marketing budget, they needed to build a client base from scratch — and do it fast enough to survive the first year.
The specific obstacles that made this complex:
- Entirely new category in the region — farmers needed educating about the service before they would buy
- Seasonal revenue model — income was concentrated in two peaks (spring and autumn) with near-zero off-season income
- Zero brand recognition in a trust-dependent agricultural market where personal relationships matter
- No prior client base to leverage for referrals or social proof
What We Did
A Phased 12-Month Business Development Plan
We built their strategy around their key competitive advantage: the mobile service. Farmers don't need to transport heavy equipment — the service comes to them. That was the hook for all communications, and we structured the plan to leverage it at every stage.
The 12-month plan was divided into three distinct phases, each building on the previous:
Months 1–3: Foundation & Visibility
Google Business Profile setup, simple website launch, local Facebook group presence, and direct farm visits. The goal: establish a professional presence and make first direct contact with potential clients in the service area.
Months 4–6: Expansion & Partnerships
Flyer campaigns in the service area, agricultural cooperative partnerships for credibility and referrals, and systematic word-of-mouth activation through early satisfied clients.
Months 7–12: Consolidation & Scaling
Repeat seasonal services, a formal referral programme, and expanded service area as the client base grows. The focus shifts from acquisition to retention and upselling repeat annual diagnostics.
Alongside the phased plan, we mapped the annual revenue calendar — identifying the two primary seasonal peaks (spring pre-planting and autumn pre-harvest) and building a strategy for smaller maintenance work to generate cash flow between peaks.
What We Delivered
A Complete Business Foundation
Agroprysk received everything they needed to operate professionally from day one — not just a marketing plan, but a complete business foundation including financial targets and risk management:
- Complete business analysis: market size, opportunity assessment, competitive position
- Service packages with clear, transparent pricing structure for different diagnostic options
- Phased 12-month marketing plan with specific activities mapped to each month
- Annual financial targets with realistic client acquisition milestones per quarter
- Risk assessment and contingency plans for low-season periods and slow uptake
- Digital presence setup guide: Google Business Profile optimisation and basic website brief
The Roadmap Results
Structure, Clarity, and Confidence to Launch
The primary outcome wasn't a single metric — it was the transformation from "we have a good service but no idea how to build the business" to a structured, phased approach with clear milestones and contingencies:
Clear roadmap to 60–80 stable, repeat clients within 12 months of launch
Strategy for consistent revenue from two primary seasonal peaks plus year-round maintenance work
Positioned as the trusted local mobile expert — not just another service provider
Key competitive differentiator clearly articulated: mobile service means farmers save transport costs and time
Client Quote
“"We didn't just get a plan — we got clarity. We knew what to do in month one, month six, and month twelve. That structure is what we needed to feel confident about starting."
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