The Challenge
Good properties. Marketing that wasn't converting.
NU HOMES is a residential property developer in Bydgoszcz, Poland. They had high-quality properties and a good reputation locally — but their marketing wasn't generating the volume of qualified buyers they needed to fill their developments.
The challenge wasn't the product. It was how they were reaching, attracting, and converting financially qualified buyers. Without a structured approach, they were spending time on enquiries that led nowhere and missing buyers who were actively looking.
The key pain points were:
- High volume of unqualified enquiries consuming sales team time
- No systematic way to build a forward pipeline of buyers for future developments
- Relying on general property portals rather than targeting their ideal buyer profile
- No brand positioning that differentiated them from other developers in the region
What We Did
A Comprehensive Marketing Strategy — Built Around Their Buyers
We started by analysing NU HOMES' market position: who their ideal buyer actually was, how those buyers made purchase decisions, and what competitors were doing to attract the same audience.
The analysis revealed that NU HOMES' best buyers were financially stable professionals and families already working at large employers in the Bydgoszcz area — people who were not actively browsing property portals but would be receptive to workplace-adjacent opportunities to buy.
From that analysis, we built a three-part strategy:
Brand Building
Positioning NU HOMES as a trusted, community-oriented developer — not just another property company.
Corporate Partnerships
A strategy to partner with 20+ local employers to reach their workforce as a qualified buyer pool.
Digital Advertising
A LinkedIn advertising strategy targeting financially qualified professionals in the Bydgoszcz area.
Each channel was chosen because it reached buyers at the right stage of their decision journey — building awareness and trust over time rather than relying on one-off transactional listings.
What We Delivered
Four Concrete Deliverables
The engagement produced a 12-page marketing strategy document with five core deliverables, each designed to be immediately actionable by the NU HOMES team without requiring external agencies or significant additional budget:
- 12-page comprehensive marketing strategy document
- Partnership strategy targeting 20+ area employers with outreach templates
- LinkedIn advertising campaign setup and targeting framework
- Community engagement and event sponsorship strategy
- Referral system design for ongoing buyer generation
Results
A Clear Path to Qualified Growth
The strategy gave NU HOMES a clear, structured pathway to sustainable buyer acquisition — replacing scattered marketing efforts with a targeted, systematic approach:
Clear path to attract 400–500 financially qualified buyers through structured channels
Strategy to build a 100+ person waitlist for future developments — before they launch
Repositioned as a trusted community developer — not just a property vendor
Referral system for ongoing, self-sustaining buyer generation at low incremental cost
Client Quote
“"A clear and realistic marketing strategy that will help us attract financially qualified buyers and strengthen our reputation as a developer in the region."
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